WHY I DO WHAT I DO
“It has been said that love is a function of communication. I believe that to be true. I believe, by extension, that human understanding is a function of communication. And the better human beings understand one another, the higher the level of functioning.”
For more than 15 years, I've been honing my skills in the private and nonprofit sectors, successfully amplifying, engaging and converting. Now, I'm on your team.
Why I do What I do
After a successful seven year career at the government consulting firm Booz Allen Hamilton in Washington, DC, I realized it was time for a change. I had discovered my passion in the pro bono work I was doing on the side for a medical research foundation close to my heart. Through that work, I finally understood that the nonprofit world - the other side of my second home of D.C. - was where I truly belonged.
Armed with this new clarity, I set out on my own to use my finely tuned corporate skill set, natural creativity and heart-of-an-activist passion to help organizations doing good in the world. After a two year focus on video marketing consulting (Motus Video Design), I accepted a position at an environmental education nonprofit as their Communications Manager/Strategist. However, my varied interests eventually pulled me back to the world of independent consulting, where I felt I could make a larger impact on a wider variety of causes, including political action, medical research, climate change, and more. That's when ADH Communications was truly born, offering a broad suite of communications services to my clients.
When I join your team, even if only for a short time, your goals become my goals and your mission my mission. Most importantly, you and your staff become my teammates. As a dreamer and activist myself, I understand that changing the world takes that little something extra in a person - optimism, passion and unrelenting hope in the face of overwhelming challenges. Those are my people and challenge is my inspiration. I am honored to have worked with incredible organizations (large and small) over the years, and the dedicated and passionate people that drive them to make a difference. Together, I believe we have made the world a little better.
I can't wait to do the same with you.
- Amanda
My proudest achievements
Transforming the Desmoid Tumor Research Foundation’s communications and marketing strategy from 2016-2023:
Creating a successful custom strategic and cohesive organizational communications approach for DTRF, evolving with tech changes and best practices but always putting the goals and audience first.
Crafting a robust cross-platform social media presence with unique branded media - including engaging video, live events and story-telling, original graphic design, and Facebook and Instagram ad campaigns.
Producing creative, dynamic, and goal-oriented annual multi-media campaigns resulting in DTRF successfully reaching every mid-year and year-end fundraising goal.
Overhauling, expanding, and streamlining DTRF’s approach to email marketing, making it an essential and intentional piece of their public comms.
Providing strategic consulting throughout website redesign and rebranding, and spearheading complete website content creation (2023).
Helping DTRF transition to a virtual world in 2020 through event support consultation, including a creative reimagining of formerly in-person events and fundraisers, and expanded social media and virtual live event efforts to create continuity and a strong, sustainable virtual community.
Building and leading the national communications strategy that helped make NEEF's 2016 National Environmental Education Week (#EEWEEK) the most successful in its 12 year history.
Building a national multi-media communications strategy that helped make NEEF's 2015 National Public Lands Day (#NPLD) the most successful in its 22 year history.
Helping the American Red Cross enable their supporters by producing a short, impactful video to raise awareness around the #Allin1Day fundraising campaign in 2015.
Launching DTRF's Running for Answers 5K as the Co-Chair in 2010. Since then, the race has raised over $1 million for desmoid tumor (a rare sarcoma) research.
Receiving 6 Team Performance Awards, and 3 promotions, during my time at Booz Allen Hamilton.
Receiving the 2012 Blue Pencil and Gold Screen Award for the Benefits.gov Compass quarterly eNewsletter, helping Americans become aware of and easily access the government benefits they are likely eligible for.
My multiple roles in the major rebranding and redesign of the multi-award winning U.S. Department of Labor website Benefits.gov in 2010.
Creating and producing the brand and explainer videos for The Outdoor Exchange startup, helping them surpass their Indiegogo goal.